Digital Transformation for Increased Outreach and Fundraising
Client: Pony Tales
Industry: Non-Profit / Fundraising / Charity
Objective: Enhance outreach and increase fundraising through digital transformation
Website: www.ponytalesdorset.com
Pony Tales, a dedicated fundraising organisation supporting equine therapy programmes, approached Marketing Plus with the goal of expanding their outreach and increasing fundraising effectiveness. Pony Tales needed a strategic overhaul to optimise their efforts, modernise their operations, and engage with supporters in new and innovative ways.
Our Approach
Marketing Plus developed and implemented a comprehensive digital-first strategy for Pony Tales. The approach focused on streamlining operations, reducing manual workload, and enhancing supporter engagement through digital solutions.
Digital Transformation and System Upgrades
We transitioned Pony Tales to a fully digital system for registrations and sponsorships, making it easier for supporters to participate in events and contribute to fundraising efforts online.
Updated systems and software helped automate tasks, freeing up time and resources for Pony Tales to focus on core activities and sposnors relations.
Online Auction Capability
To add value to charitable events, we integrated new software to support online auctions, enabling Pony Tales to raise funds more efficiently during events while providing supporters with an easy, interactive way to participate. This also enabled bids to be received prior to the event allowing the auction to run smoother.
Engagement Campaigns
Our team launched a multichannel communication campaign using email marketing, web content, and social media to maximise engagement. Supporters were kept up-to-date on events and campaigns, with regular content designed to drive sign-ups and donations.
This approach ensured consistent engagement across platforms, helping Pony Tales reach a broader audience and improve donation rates.
Creative and Promotional Materials
Marketing Plus provided a range of print materials, including brochures, banners, and branded apparel, to enhance visibility and engagement at events. These materials supported Pony Tales’ professional image and created lasting impressions with sponsors and attendees.
Video Production & Professional Photography
Working with partners Sizzle Studios, we produced a suite of comprehensive event films and photos showcasing Pony Tales’ mission and impact. This video offering became a valuable promotional tool for attracting sponsors, sharing with supporters, and furthering the organisation’s reach on social media and web channels.
Sponsorship Presentation Pack
Marketing Plus created a sponsorship presentation pack for Pony Tales, showcasing their mission, achievements, and sponsorship benefits. Featuring tailored options, compelling storytelling, and impactful metrics, the pack helped secure vital funding and sponsors to the project.
Results
Through this digital transformation, Pony Tales saw a significant increase in engagement, streamlined operations, and an enhanced ability to connect with their supporters. The 2024 event was the best attended event in their history with fundraising smashing their target and reach 130% of their goal. The digital shift allowed them to reach a larger audience, attract new sponsors, and create memorable experiences that continue to drive their mission forward. They have since been recognised for their fundraising efforts with the presentation of an award by HRH Princess Anne.
What was delivered?
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15 + Banners and Gazebo
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Social media and email campaigns
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Web updates
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1 x Event overview video and 4 x sponsor spotlight videos
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Digital auction system
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Professional event photos
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Fully self service digital booking system and sponsor registration
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Brochures, business cards, event signage and leaflets
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Fully branded polo, gilet, jacket and hi-vis apparel for team members
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Onsite event management throughout day
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