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Cohesive and Practical
Collateral was created alongside the web design ensuring a clear connection across the brand. Customer experience was a priority throughout the project. All materials had to convey and simple welcoming service.
Brand Launch and Establishment of a Digital Foothold
Client: LB Legacy Estate Services
Industry: Estate Planning and Probate Administration
Objective: Creation of brand, website, and supporting collateral to enable full launch of business.
Website: www.lblegacy.uk
LB Legacy Estate Services, a new Estate Planning and Probate Administration business, approached Marketing Plus to create a launch campaign that would position them effectively in the market. The goal was to develop a strong brand identity, build an engaging online presence, and establish a pathway for sustainable growth through partnerships.
Our Approach
Marketing Plus provided a full suite of services, transforming LB Legacy from concept to a fully branded, market-ready business. We interviewed the LB Legacy team to grasp the ethos of the business and how they wanted to be portrayed. A focus was then given to making the brand reflect these values.
Brand Creation and Visual Identity
We developed a cohesive brand identity for LB Legacy, including logo design, colour scheme, and digital content, to convey professionalism and trust in the estate planning sector.
Website Design and SEO Optimisation
A user-friendly, optimised website was built to serve as a central hub for client information, lead generation, and engagement. SEO strategies were implemented to enhance search rankings and drive organic traffic, resulting in new leads from local searches.
Social Media and Marketing Collateral
We launched LB Legacy’s social media presence and created essential print collateral, including brochures, business cards, and event banners, to establish brand consistency across online and offline platforms.
Growth Strategy and Partnerships
Marketing Plus guided LB Legacy in business development strategies, emphasising growth through partnerships. A custom partnership pack and strategic presentation pack were created to support outreach, enabling LB Legacy to secure key business relationships that fuelled growth.
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Web & Digital
For LB Legacy’s launch, Marketing Plus delivered a fully responsive, modern website designed for scalability and optimised for SEO to attract organic traffic and leads. Key features include white-labelled partnership pages, a blog for ongoing content, and built-in future integration options.
We also created a Google Business Profile, LinkedIn page, and a strategic social media plan to boost LB Legacy’s online presence. An automated customer journey from form submission to CRM integration was implemented, streamlining client management and setting the foundation for continued growth and engagement.
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Results
The launch campaign for LB Legacy Estate Services yielded impressive results, driving significant growth and establishing the brand’s presence in the market. Probate work quoted increased by 200%, reflecting the success of the SEO-optimised website and online presence. LB Legacy’s brand is now easily found online, expanding their reach to new clients and markets.
Through the white-labelled partnership pages and strategic outreach, multiple key partnerships were formed, enhancing LB Legacy’s business development and reputation. Regular marketing planning meetings were held with all team members, fostering alignment and collaboration. To support the growth in business, new staff members were brought on board, positioning LB Legacy for continued growth and a strong future.
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